Your brand, your margin, our engineers
White Label WordPress Care, Resold Under Your Own Brand
Resell WordPress maintenance under your own brand and keep the margin. Put your client count and your retail price into the calculator below against our wholesale rate, and it returns the monthly figure. Unbranded patching, hardening, backups and repair delivered in your agency name, with client reports carrying your logo. 100+ sites under management, 10+ years on WordPress only.
What you would make reselling this
Wholesale is the Professional rate with the volume discount applied from the second site.
Become a partner- Nothing we send a client carries our name, our domain or our branding
- Volume pricing from the second site, so margin improves as the portfolio grows
- Malware cleanup included from the $79 tier, not quoted per incident
- One dashboard across the whole portfolio, with per-site reporting
Partner tiers and margin
| Sites under management | Wholesale per site | Typical retail | Indicative margin |
|---|---|---|---|
| 1-4 | Standard rate | $99-$149 | 45-55% |
| 5-19 | 10% discount | $99-$149 | 50-60% |
| 20-49 | 20% discount | $99-$149 | 55-65% |
| 50+ | Negotiated | $99-$149 | 60%+ |
The arithmetic agencies get wrong
Most agencies model this against hiring, and most models leave out cover.
One in-house person is unavailable several weeks a year and asleep for a third of every day. Selling any out-of-hours response with a single hire means selling something you cannot supply, and closing that gap means a second person. Include recruitment, tooling, management time and cover, and the point where hiring wins moves past fifty sites rather than the twenty most spreadsheets produce.
Below that, reselling returns margin from the first site with no fixed cost and nothing to unwind when a client leaves.
What unbranded actually means here
White label is claimed widely and implemented unevenly, so it is worth being specific about what is and is not the case.
We have no contact with your clients. Nothing we produce carries our name, our domain or our branding. Reports are generated with your logo and your colours and are sent by you. Escalations come to you first, with what happened and what we did, so you decide what the client is told and when.
The one thing we ask is that the scope you sell matches the scope you buy. Where those differ, the gap is yours to absorb, and that is the only way this arrangement goes wrong.
Onboarding a portfolio that was not maintained
Most portfolios arriving here have not been maintained to a standard, and pretending otherwise helps nobody.
We audit each site before onboarding: version drift, abandoned plugins, whether backups exist and whether they restore, and whether anything is already compromised. Sites needing remediation are quoted separately rather than absorbed silently into the monthly fee.
It is slower to start and it avoids the alternative, where a site enters a maintenance plan with an existing infection and the first month’s report has to explain it.
The reseller rate is one side of a comparison. The other is a salary, and where the crossover falls is worked out in hiring in-house versus reselling white label. The wholesale tiers sit against the retail ones on maintenance plans and pricing, and the work delivered under your brand is WordPress maintenance.
How a job moves through
- You onboard the clientThe relationship, the contract and the invoice are yours. We never see the client and the client never sees us. You add the site to the partner dashboard and the baseline starts the same week.
- We run the maintenance baselineStaged updates weekly, off-site backups daily, hardening applied, uptime watched every minute, malware cleanup handled on the Professional tier and above.
- You receive the monthly reportVersion numbers, backup records, uptime with incidents itemised, and what was deferred. Carrying your logo, your colours and your domain.
- Escalations come to you firstWhere something breaks, we tell you before your client notices, with what happened and what we did. You decide what the client is told and when.
- You add or remove sites monthlyNo minimum term and no per-site contract. A client leaving costs you nothing beyond that month.
What a monthly report contains
- Update logEvery plugin, theme and core change with the version before and after, and the date each was applied
- Backup recordEach backup dated with its size, plus the result of the monthly restore test
- UptimeThe figure for the month with every incident itemised, including duration and cause
- SecurityScan results for every day of the month, including the clean ones, and any hardening applied
- Deferred workWhat was held back and why - the section that tells you where the risk on that site actually sits
What agency partners say
We stopped hiring for it at twenty-two sites and the margin held. The reports go out with our logo and nobody has ever asked.
Digital agency, ManchesterThe thing that sold it was the escalation policy. We hear about a problem before the client does, which is the only version of this that works.
Web studio, LeedsOnboarding thirty legacy sites was the part I dreaded. It took eight days and two of them needed cleanup first, which they told us up front.
Agency owner, Bristol
The service that covers this
price and package on WordPressCompare three levels of ongoing WordPress care, priced per month and set out feature by feature so you can see exactly what each tier patches, backs…
Related pages
Questions people ask before calling
Does our client ever find out?
No. Nothing we produce carries our name, our domain or our branding, and we have no contact with your clients at any point. Reports arrive from you.
What margin is realistic?
45 to 65 per cent depending on volume and your retail price. Wholesale falls at five, twenty and fifty sites, and the calculator above runs your own numbers rather than an average.
Is there a minimum commitment?
No minimum term and no per-site contract. Sites are added and removed monthly, so a client leaving costs you that month and nothing further.
What happens when a site breaks at 2am?
It is answered at 2am. Downtime and active compromise carry round-the-clock response on every plan; the windowed 48/24/8 business hours support is for questions and planned work, not outages. That distinction is worth holding your own suppliers to. We contact you first with what happened and what we did, so you control the client conversation and are never told by your own client.
Can you take on sites that are already in poor shape?
Yes, and we audit before onboarding. Where a site needs remediation first we say so and quote it separately rather than absorbing it silently into the monthly fee.